Hi, I’m Martina!

As a dynamic marketing executive, I bring over 18 years of agency experience, honed at top-tier firms like FCB Global, Havas, and Burrell Communications. Holding roles from CMO to Vice President, I have directed and mentored direct reports and cross-functional teams, inclusive of strategy, creative, digital, social, production, and client account management. I've had the privilege of successfully launching integrated campaigns for high-profile clients, including Walgreens, Merck, R.J. Reynolds, and Facebook. My work spans strategy, digital, multicultural, traditional, activations, and media relations, consistently delivering measurable ROI.

With a deep passion for crafting integrated marketing strategies, I specialize in launching go-to-market (GTM) campaigns that drive brand awareness, engage consumers, and convert customers. I excel at leveraging the full spectrum of channels—TV, print, radio, mobile, social, email, web, OTT, and experiential platforms—to create authentic connections between today’s consumers and leading brands.

My academic background includes a Master of Science in Communication from Northwestern University and a Bachelor of Arts in Marketing from Columbia College Chicago. I've been honored with industry accolades, including the Skyline Award of Excellence from PRSA Chicago and the Golden Trumpet Award from the Publicity Club of Chicago, recognizing my leadership and contributions to the field.